Engaging Customers at
Home with ASP Enrolled
Users

Engaging Customers at Home with ASP Enrolled Users

Engaging Customers at Home with ASP Enrolled Users

Duration

July – November 2023

Overview

Recently, I worked on the end-to-end CX for Enrolled Users, a new deployment model for enterprises to connect with their customers at-home. The final CX allows end users to manage their enrollment and access personalized features and content on their personal Echo devices.

Other design initiatives that I led design for:

  1. Designing the console CX for enterprises/property owners who don't want to integrate with ASP APIs.

  2. Improving usability by simplifying enrollment into a one-click experience.

  3. Envisioning Northstar Alexa-enabled 3P experiences delivered to personal Echo Show devices.

Delivering Proactive
Content using the ASP
Console

Delivering Proactive Content using the ASP Console

Delivering Proactive Content using the ASP Console

Duration

September – October 2023

Overview

Personalized content for multimodal devices is a key value driver for Alexa Smart Properties customers. To better engage with their target audience, we explored ways to let properties deliver proactive content at scale. For example, they'll be able to deliver notifications and rotating home cards highlighting weekly events to residents in senior living communities or personalized offers and discounts to guests staying at a hotel.

ASP customers would typically spend 2-3 months integrating APIs in order to create and deliver content. The new CX allows customers to build their custom content out-of-the-box with support for notifications, announcements, persistent visual alerts, and proactive campaigns across different locales in just a few minutes directly from the ASP dashboard.

150+

Proactive Campaigns launched

95+

Persistent Visual Alerts lanched

60+

Announcements delivered

50+

Notifications delivered

Accelerating Custom
Alexa Skill Development
for ASP Customers

Accelerating Custom Alexa Skill Development for ASP Customers

Accelerating Custom Alexa Skill Development for ASP Customers

Duration

October 2022 – January 2023

Overview

The Alexa Smart Properties Skill Template was started in early 2022 with the goal to reduce cost and dependencies of enterprise customers who're looking to provide personalized Alexa experiences to on the properties. Customers can use this tool to bootstrap custom Alexa skills in as fast as 2 weeks, reducing the time and cost to ship Alexa solutions to their properties.

I was brought in to close the gaps and lead the end-to-end design for ASP's hospitality, healthcare, and senior living verticals for the beta launch in early Feb 2023.

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Improving Layouts in Airkit Studio

UX Case Study